What entices you to walk into a store rather than just walk past it?
Usually, it gives off a vibe, has a tempting offer, or piques your curiosity in some way.
If you see an empty storefront with a single item perched on otherwise bare shelves, you’ll probably keep walking—especially if there are plenty of other stores vying for your attention.
The same applies when you upload a song or two and throw them into cyberspace. You’re trying to entice people to stop what they’re doing and step into your otherwise empty store. The same analogy works for a gallery where only a single painting hangs.
Emptiness seldom attracts.
For many years, my mother worked in a jeweler’s. Her bosses were focused on making a profit—rightly so. But she saw things through an artist’s lens.
Her favorite part of the job? Window dressing. She loved the creativity involved, the chance to make something beautiful and inviting.
So when it comes to your art, think beyond just putting things out there. Build a curated collection. Present it with care. Don’t just toss songs onto digital shelves—decorate your storefront. Make it a creative endeavor, not just a business decision.
One song, one piece of art, is never enough. Gradually build your gallery in a way that leaves people feeling nourished, the way you do after touring a great exhibit.
And curate with coherence. There’s an art gallery in the center of Manchester filled with paintings and sculptures, yet nothing seems to fit together. You leave feeling a little conflicted. You may write in many genres and styles, which is fine. But take your audience into account. Visualise your audience experiencing your creations, like visitors in a gallery.
Whatever your genre, your audience should be able to see the logic in what you’re doing. Help them by presenting your work with intention.
Use your creativity to invite them in, not just to listen but to experience.
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